Why is Podcasting an Effective B2B Lead Generation Tool?

Why is Podcasting an Effective B2B Lead Generation Tool?

Podcasting is proving to be an effective tool for B2B lead generation, but why is it more effective than other more tradition marketing tools, like Facebook ads, or blog posts?

Firstly, let’s not suggest that social media ads and blog posts are not effective tools – they are – and podcasts are complimentary to this, rather than in place of.  However, podcasts are bigger than these other marketing tools, and can generate FB ads, posts, blogs all from the discussion in the podcast.

Podcasting for B2B Lead Generation

Podcasting for B2B Lead Generation

Podcasting can be the means to many ends, whether it’s building your brand, adding your voice to the global discussion, or as a creative outlet, or attracting new clients and customers. The latter is a common for podcasts in the business-to-customer (B2C) sector, podcasts whose primary goal is to encourage listeners to buy their product, but podcasting is now proving to be a valuable tool for business-to-business (B2B) as well.

CMD +: A Definitive Guide to Keyboard Shortcuts for Garageband on macOS

CMD +: A Definitive Guide to Keyboard Shortcuts for Garageband on macOS

There’s a reason keyboard shortcuts are named as such. Nearly all functions in Garageband can be executed with a simple combination of keys, and by by practicing and utilising the shortcuts on this list, you can achieve a god-like level of speed and productivity while editing!

Different Types Of Microphones For Podcasting

Different Types Of Microphones For Podcasting

The two main types of microphone are dynamic and condenser. To get a rich, full, ‘studio’ sound to your recordings, you’re going to want to use a condenser mic. Simply put – condenser microphones work by sound moving a diaphragm back and forth in relation to a solid back plate, changing the capacitance and producing an electrical signal. The diaphragm has a very low mass which follows the sound waves more accurately than that of a dynamic microphone, offering superior sound quality and capturing a wider range of frequencies.

Diversity and Visibility in Podcasting

Diversity and Visibility in Podcasting

Podcasting is potentially the cheapest and most accessible way to contribute to the global media discussion. This allows for the voices of many less represented groups to come through loud and clear, and be present in spaces that are largely dominated by white straight male voices. Nowhere is this more apparent than in the nerd fandoms, an age old battleground where marginalised and minority individuals, and white male privilege collide. There are podcasts taking big steps into increasing the diversity and safety of the spaces and below are a couple of our favourites...

5 Star Wars Podcasts To Listen To Right Now

5 Star Wars Podcasts To Listen To Right Now

Why not learn the ways of the force this May 4th and dive into the universe of Star Wars, canon or legends. There's an array of Star Wars podcasts out there so we've listed 5 of our favourites to get you started.

How To Edit A Podcast

How To Edit A Podcast

Staring at a blank page is daunting - endless possibilities with no definitive place to start - which is why writing scaffolds or sentence starters are used in schools to help students get their thoughts focused and their ideas in order. Similarly, it takes a special type of artist to just sit down at a canvas and start creating, without some inspiration, source material or a muse.