Why is Podcasting an Effective B2B Lead Generation Tool?

Why is Podcasting an Effective B2B Lead Generation Tool?

Podcasting is proving to be an effective tool for B2B lead generation, but why is it more effective than other more tradition marketing tools, like Facebook ads, or blog posts?

Firstly, let’s not suggest that social media ads and blog posts are not effective tools – they are – and podcasts are complimentary to this, rather than in place of.  However, podcasts are bigger than these other marketing tools, and can generate FB ads, posts, blogs all from the discussion in the podcast.

Podcasting for B2B Lead Generation

Podcasting for B2B Lead Generation

Podcasting can be the means to many ends, whether it’s building your brand, adding your voice to the global discussion, or as a creative outlet, or attracting new clients and customers. The latter is a common for podcasts in the business-to-customer (B2C) sector, podcasts whose primary goal is to encourage listeners to buy their product, but podcasting is now proving to be a valuable tool for business-to-business (B2B) as well.

Diversity and Visibility in Podcasting

Diversity and Visibility in Podcasting

Podcasting is potentially the cheapest and most accessible way to contribute to the global media discussion. This allows for the voices of many less represented groups to come through loud and clear, and be present in spaces that are largely dominated by white straight male voices. Nowhere is this more apparent than in the nerd fandoms, an age old battleground where marginalised and minority individuals, and white male privilege collide. There are podcasts taking big steps into increasing the diversity and safety of the spaces and below are a couple of our favourites...

5 Star Wars Podcasts To Listen To Right Now

5 Star Wars Podcasts To Listen To Right Now

Why not learn the ways of the force this May 4th and dive into the universe of Star Wars, canon or legends. There's an array of Star Wars podcasts out there so we've listed 5 of our favourites to get you started.

When Podcasts Can Offer You the Support You Need

When Podcasts Can Offer You the Support You Need

It's probably no surprise that we're big fans of podcasts. Like many others, we get news from podcasts, entertainment from podcasts, ideas and inspiration from podcasts. But there’s something else we get from podcasts, something more valuable than all the aforementioned reasons: support skills…