Why is Podcasting an Effective B2B Lead Generation Tool?

Why is Podcasting an Effective B2B Lead Generation Tool?

Podcasting is proving to be an effective tool for B2B lead generation, but why is it more effective than other more tradition marketing tools, like Facebook ads, or blog posts?

Firstly, let’s not suggest that social media ads and blog posts are not effective tools – they are – and podcasts are complimentary to this, rather than in place of.  However, podcasts are bigger than these other marketing tools, and can generate FB ads, posts, blogs all from the discussion in the podcast.

Podcasting for B2B Lead Generation

Podcasting for B2B Lead Generation

Podcasting can be the means to many ends, whether it’s building your brand, adding your voice to the global discussion, or as a creative outlet, or attracting new clients and customers. The latter is a common for podcasts in the business-to-customer (B2C) sector, podcasts whose primary goal is to encourage listeners to buy their product, but podcasting is now proving to be a valuable tool for business-to-business (B2B) as well.

Different Types Of Microphones For Podcasting

Different Types Of Microphones For Podcasting

The two main types of microphone are dynamic and condenser. To get a rich, full, ‘studio’ sound to your recordings, you’re going to want to use a condenser mic. Simply put – condenser microphones work by sound moving a diaphragm back and forth in relation to a solid back plate, changing the capacitance and producing an electrical signal. The diaphragm has a very low mass which follows the sound waves more accurately than that of a dynamic microphone, offering superior sound quality and capturing a wider range of frequencies.

5 Star Wars Podcasts To Listen To Right Now

5 Star Wars Podcasts To Listen To Right Now

Why not learn the ways of the force this May 4th and dive into the universe of Star Wars, canon or legends. There's an array of Star Wars podcasts out there so we've listed 5 of our favourites to get you started.

The Equipment You Need to Start Your Podcast On A Budget

The Equipment You Need to Start Your Podcast On A Budget

Audio hardware is notoriously expensive, with true audiophile equipment costing thousands of pounds. Luckily for us, there are also some great budget options for those of us without those means…