Why is Podcasting an Effective B2B Lead Generation Tool?

Why is Podcasting an Effective B2B Lead Generation Tool?

Podcasting is proving to be an effective tool for B2B lead generation, but why is it more effective than other more tradition marketing tools, like Facebook ads, or blog posts?

Firstly, let’s not suggest that social media ads and blog posts are not effective tools – they are – and podcasts are complimentary to this, rather than in place of.  However, podcasts are bigger than these other marketing tools, and can generate FB ads, posts, blogs all from the discussion in the podcast.

Podcasting for B2B Lead Generation

Podcasting for B2B Lead Generation

Podcasting can be the means to many ends, whether it’s building your brand, adding your voice to the global discussion, or as a creative outlet, or attracting new clients and customers. The latter is a common for podcasts in the business-to-customer (B2C) sector, podcasts whose primary goal is to encourage listeners to buy their product, but podcasting is now proving to be a valuable tool for business-to-business (B2B) as well.